Marelli is one of the world’s leading global independent suppliers to the automotive sector. It is deals with development and manufacturing of systems, modules and high-technology components. Marelli has 54,000 employees, 170 facilities and R&D centers across the world, and a turnover of around 10,6 billion euro in 2021.

Magneti Marelli Aftermarket Parts & Services is the Marelli’s business division that distributes Automotive parts to repair shops through a network of distributors on the independent market.

Magneti Marelli Aftermarket Parts & Services turned to Key Technologies to deploy a solution to manage processes associated to product lifecycle management.

Business needs

Fulfill product sheets with both relevant technical and marketing content, such as technical specifications, related products, where-used information, pictures, brochures, cross-selling products, cross-reference it with original OEM and competition products and publish product catalogs in a multi-channel mode.

Automatically manages data exchange flows with ERP company systems, such as SAP, and the major Aftermarket technical catalog publishing portals, such as TecDoc.

Supply the network of authorized workshops an easy tool to browse products, that is also able to generate new business volumes thanks to its easy use of consultation, information research and online product ordering process.


PIMENTO and E-PARTS platforms provided Marelli with the answer to new business challenges by automating the product lifecycle management with an open, modern and scalable systems. By enabling them to build a new generation component catalog platform, it helped them manage growth, introduce new client services and boost profitability.



PIMENTO and E-PARTS allows companies operating in the Aftermarket segment to manage processes associated to product lifecycle management (PLM). It helps them fulfill product sheets with applicability information and cross-reference it with original OEM and competition products and to publish their catalogs in a multi channel mode.



products catalog. Simplifying the catalog creation, reducing the times and costs of products management.


cross references with original OEM and competition products. Quality improvement in the published information.


distribution channels. A significant increase of distribution channels in the sales areas.

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