Same Deutz-Fahr

SDF is one of the world’s leading manufacturers of tractors, harvesting machines and diesel engines. It distributes products through the Same, Deutz-Fahr, Lamborghini Trattori, Hürlimann and Grégoire.

The Company has its headquarters in North Italy and its strategy is based on offering an extensive product range, on expanding its sales network on key and emerging markets, on giving its production capacity an international dimension, on overseeing technological know-how internally developing core components.
SDF has more than 3,800 employees and in 2019 the company recorded a revenue of € 1,268 million and an EBITDA of 8.7%.

To directly reach the end-customers as well as the independent workshops in addition to the official dealer network.

To enrich the after-sales offering with third-party products in order to attract increasingly more customers on the Product Information Portal, turning it into a Marketplace specializing in after-sales products for the agricultural equipment industry.

To implement the Marketplace as part of a larger Product Information Portal implemented on top of the E-PARTS platform, including for example solutions for the management of the SPC related to the Machines of the Group, the management of the Scheduled Maintenance Plans of the Machines.

In response to this need, the Digital Product Information Portal implemented for SDF is aimed at the digital commerce of the after-sales products and services of the Group (e.g. Accessories, Trade Parts, Lubricants, Workshop Tools, Service Contracts, ), also enabling third-party vendors to list their products and to directly interact with buyers …